The other day, I saw a post regarding pricing on websites for services. Or better yet, the poster was complaining about people who asked a client for their budget.
In the comments, the opinions were surprisingly divided. While I remained only a spectator in the comment section, I decided to share my opinion here. Because for the first time, I asked a client what their budget was before quoting them a price. And I have decided it will be a regular part of my consultations moving forward.
Here me out…
While I used to offer flat rates for a particular service, I found that each new client wants something different than the last. Therefore, I stopped listing my prices for services on my website to make sure I was offering prices that fit with the actual service the client was looking for.
I mean wouldn’t you be upset to hear you were paying the same price as someone who was getting 3 times the work as you? I know I would feel cheated. But what does that have to do with asking a potential client about their budget?
Often, business owners outsource work with a particular number in mind. While it is good to have a budget, I am often faced with the reality that not everyone will see the value or true cost of hiring a content writer or creator. This is especially true for those who result to low-priced freelancers in Fiverr, but that is for another blog post.
Because of this, I am frequently asked to do far more work than the budget the client had in mind. Can I do a 5000-word website content rewrite for $150? Sure! Will the client be happy with the results of that $150 project? Not likely. Because people overlook the important aspects of content writing such as research, SEO/keyword optimization, and editing. Vital things that will be easily overlooked to complete the project within that budget.
I think it is important to ask for the budget of a client because it allows me to customize a service that works for them. Or worst-case scenario, it saves us both time by me simply declining a project instead of them waiting for an assessment for a project they will not be willing to pay for.
Unfortunately, not everyone will agree with this and I understand. In a world full of scammers, I get the cringe behind asking someone for their budget when they don’t even know the prices of your service. To be fair, I do give them a rough idea of pricing for certain projects in the beginning.
But before you get defensive the next time someone asks you about your budget, think about why they are asking. Or better yet, ask them why they need to know (not defensively). If their answer is satisfactory, move forward as you would with any other consultation or window shopping spree.
We are all trying to get the most bang for our buck. Just don’t shoot yourself in the foot because you are too busy focusing on the wrong things.